about the studio
NECTAR + BLOOM is a boutique floral design studio based in San Diego, California. Directed and owned by Jen Lagedrost Cavender, a published poet + former professor of creative writing + literature, NECTAR + BLOOM was born from Jen’s desire to create living set design + storytelling details for joyous celebrations.
NECTAR + BLOOM 's mission is to vividly transcribe your authentic stories into vivacious floral designs that craft the textured, colorful, and fragrant medium of flora into captivating atmospheres + intentional experiences for you + your guests and fellow revelers.
NECTAR + BLOOM pairs fine art with free spirit, specializing in lush arrangements, opulent hand-tied bouquets, and artistic installations inspired by the native wild of the natural world.
Hi there! I’m Jen, founder and creative director of NECTAR + BLOOM , our boutique floral design studio in sun-washed San Diego, California.
Though I call California my home, I grew up on an organic produce farm in the Midwest—a childhood during which my sister and I ran our own small flower business growing bright blooms and selling big bouquets at our parents’ farmers market stand. When I graduated, I ecstatically moved to (what was then to me) the mythic and unmatched shores of California for college and then graduate school, where I studied literature, creative writing, and poetry.
I thought my academic career and becoming a professor of literature and writing was my life’s dream, but I found it fell short of what was calling me, so I left academia behind to start NECTAR + BLOOM , where my passion for the inspiring, empowering, and transformative nature of flowers as an artistic medium allows me to craft the stories of my clients in the language of flowers. It also provides the home for my passion to teach and empower others to do so as well.
Along with being a former professor, I am also a certified yoga teacher, a student of Ayurveda, and a devoted runner who is passionate about incorporating creativity and wellness together into my work, classes, and workshops. I find the creative and compositional process of floristry to parallel the act of composing poetry, and I view my work as a way to create poems in the language of flowers.
My calling is to guide, inspire, and empower you to see manifest what you seek through the remarkable and mulit-sensory medium of flowers.